Playt is a food-tech company that helps time-poor people seamlessly cook and shop for food online. Our mission is to make any recipe shoppable in an instant. Our unique technology converts text from recipes both online and in print (cookbooks and magazines), into a digital shopping list that can be purchased instantly, for fulfillment by our grocery partners. Food is a personal and individual thing, and the system is disjointed making the logistical process of cooking fresh meals at home chaotic and time-consuming. So Playt flips the online grocery experience on its head, by placing the consumer focus on the recipes; making people drool over the meal they want to eat and making it easy for them to get it in the door (rather than being told what to eat by the ubiquitous meal-subscription platforms). Powered as an ecosystem, Playt adds value throughout the food-chain. For example, food bloggers and publishers can monetise their content and increase engagement and traffic to their site; grocery retailers can increase their digital channels to grow their online presence; and grocery and kitchenware brands can increase online distribution through sponsored search results, sponsored recipes and by understanding their online consumer like never before though our data-driven consumer insights.