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Premium dog food made with quality ingredients delivered fresh on subscription

Mike and Doug are two little guys taking on the big guys. Mike is ex-fashun and decided he wanted to do something to better the world. Doug is ex-big pet food, but knew he wanted to change it. So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average. Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies. Not on. They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered. Their mission? To offer you a new breed of Australian made dog food. One that’s good for your dog, better for the planet, and easier for you.

Supply Chain and Planning Manager
Posted 25 days ago

Melbourne Accelerator Program

Taken on 2020-04
Blog Posts
23rd March, 2020
Fresh food still shipping during COVID-19

Hey folks,We hope you’re doing OK and staying healthy and sane in these crazy times. With most of us...

6th February, 2020
Chase some tail this Valentines Day

Last year we used Valentine’s Day as an excuse to throw drinks and get to meet our early Melbourne c...

1st January, 2020
Welcome Mick (and Harper) Fanning!

Here’s a few words we never imagined we’d be saying – Mick Fanning invests in Scratch! Actually, stu...

4th December, 2019
Understanding the Invisible Economics of Pet Food

In recent years, pet food has undergone a revolution. Didn’t notice? Of course you didn’t, because y...

21st August, 2019
Scratch hits the Channel 9 news

We had to do five takes of walking down a hallway, but it was worth it to be featured on the channel...

12th August, 2019
Oils and Dog Food

Whether your pup is getting home cooked scraps, a raw meal or delicious kibble from Scratch, fats an...

31st July, 2019
We won small independent business of the year!

It’s humble brag time here at Scratch HQ! Each year the Online Retail Industry and Australia Post pi...

27th May, 2019
The thing about giving and business

There’s a bunch of industries that seem to have always been a little shady. You know thee kind of bu...

7th May, 2019
2019 Melbourne Dog Lovers Show

Well, that was kind of crazy but we survived our first Dog Lovers Show! So good to meet so many cust...

29th April, 2019
Off The Leash goes to print – Edition #1

There’s only one way to bring people to together with a bipartisan newspaper, and that’s to make one...