SuperEd is focused on helping super fund members plan for their retirement and take the actions necessary to achieve a better and more sustainable income in retirement. We do this through the provision of affordable online advice solutions encompassing forecasting, education and coaching, planning, advice and personal investment management. We’ve reviewed the best practices for quality online advice provision - robo-advice - from around the world and have built the next generation solution for Australia. SuperEd was founded in 2012 by senior financial services professionals Jeremy Duffield and Hugh Morrow, who share a passion for improving the effectiveness of super funds and the lives of their members.