Talon.One is a powerful API that enables businesses to build tailored and high-performing promotional campaigns with a state-of-the-art Rule Engine, without requiring development resources. Promotions are a favorite ecommerce marketing measure for good reason: Incentives are most likely to influence a consumers’ purchase decision. When we started, the biggest and oldest marketing strategy had no technology to enable its full potential. Their solution is based on a deep understanding of not only what is needed for any marketer to create an effective campaign but also the technical requirements needed to deliver a robust platform.