The Big Crunch is a real-time interactive data publishing platform. It helps companies get the most out of the numerical-based information they are uploading to their websites by streamlining the process specifically for numbers, calculations and visualisations. That information can then be viewed, used, collaborated around, subscribed to, purchased, or built upon by others thus extending the reach and life of that data. Just like companies put their videos on youtube, but surface them on their own websites, you can now do the same thing with data. An intuitive interface combined with drag and drop and a rich app store of visual and computational assets makes it easy to build data-oriented interactions to engage your customers, collaborate with partners, or just get your message out as far as possible. Examples of data are product price lists, stock levels, research results, loan calculators, energy tariffs, info-graphics, share prices, economic indicators, infection rates and more.