The Fulcrum
We help organisations struggling to fulfil the promise of a data driven customer strategy by bridging gaps between business, marketing & the ability to executeThe Fulcrum
Fulcrum Hub is a technology business that enables enterprises to rapidly automate personal experiences for each customer, at scale. We provide a Customer Experience Hub that is built to solve real enterprise problems around data integration, campaign targeting, personalisation, and performance attribution. The Hub combines the power of modern Customer Data Platforms, with the campaign decisioning and analytical capability found in enterprise-scale Marketing Automation solutions to create a single marketing hub that automates the entire customer experience cycle. Quick to implement, and simple to use, the Hub requires no heavyweight IT change programmes to deploy within your business. As a result, we deliver positive commercial outcomes, fast. Our solution typically delivers full payback within 4 months and 5 X ROI within the first 6 months.
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Blog Posts
17th September, 2019
What decisioning approach best fits your enterprise to help you achieve digital marketing nirvana?
Mining your own data for marketing insights that will increase sales is essential if you want to sta...
3rd September, 2019
Why are marketing clouds suddenly pushing CDPs?
Over the past months, several of the major marketing cloud vendors have announced either the availab...
22nd August, 2019
What are the biggest challenges in your MarTech life? The three big challenges marketers face
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right...
18th June, 2019
What Marketing Platform should I use to get a single customer view?
Marketers are now operating in a world where data is more important than ever and those that can acc...
11th June, 2019
What's in a name? How to find the right Customer Data Platform for your business
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention the...
4th June, 2019
How to get the most out of your CDP and ensure success
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing g...
24th April, 2019
Where do you draw the line with with marketing personalisation ?
The ability to tailor your marketing and CX communications based on what you know about a customer i...
23rd April, 2019
What to do with BIG data
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add...
26th February, 2019
It’s non-negotiable, why you must own your Marketing Data
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effecti...
26th February, 2019
Scientific Web Personalisation
How a scientific approach to web personalisation can deliver significant positive returns for market...