Women spend $120bn on bras every year, yet most are unhappy. Bra shopping is impersonal and overwhelming. Women are not set up for success, most can’t identify or troubleshoot a good fit and most bras are poorly engineered. The One Two delivers a superior customer experience with hyper-personalised shopping, proven online fit technology and the world’s best bras. Gorgeous everyday bras. Fast online fittings. A two-try fit guarantee and a 30 day wear guarantee. Bra shopping just got personal with The One Two. “The One Two are direct-to-consumer model in a hugely underserved market: women’s bras,” said Bede. “The One Two team is a winning combination of Tier 1 management consultancy and serial founder experience.” Margot Balch leads The One Two as co-founder and CEO. She’s an experienced eCommerce founder, digital strategist and entrepreneur, and was part of the team that launched The Iconic in Australia. Her co-founder and COO, Maria Golushko brings strong strategy and operations expertise and previously founded a fashion brand out of NY and grew it from the vision to >$3M in sales.