Troly began as a small team of wine enthusiasts with profound ambition. A team who did extensive research to discover a reliable and affordable technology stack that would be truly adaptive and responsive to the needs of the contemporary wine industry. Building on years of expertise and devotion to the wine industry, Troly is truly a product of its time. Troly’s team a group of professionals passionate about the future of wine. Troly empowers organisations who would otherwise have little-to-no access to distribution. We provide a reliable, efficient and affordable software-as-a-service technology platform. Helping wineries become more efficient by automating direct sales, marketing, and customer engagement goals. Troly provides wineries access to a rich diversity of industry services, and their businesses to a whole host of additional software. Our Mission Troly’s mission is to help smaller producers reach the most deserving consumers nationally and internationally. These producers may be minnows in a world of giants, but they’re also ambitious, resourceful and innovative. So is Troly, and with the Troly team smaller wine and beer producers have the chance to compete effectively with the help of the Troly'​ technology. With Troly, producers gain time to better live their dream by leveraging high-margins direct-to-consumer sales to build and strengthen their often precarious business. With Troly, irrespective of their origin or volume produced, consumers can get to discover the elegance and authenticity of the small wine industry and hold their best products, that are impossible to find on shelves globally.