Zove Beauty was born with the mission to simplify beauty. Through thoughtfully made products, we’re here to demystify the world of beauty and make your choices easier. We’re not just any beauty brand. Beyond disrupting the beauty industry with simple, effective products, we also believe in supporting underprivileged communities across the world. Our Founder Adeline genuinely believes that higher levels of education have a strong correlation to better health and mental wellbeing. Growing up, self-confidence was the one thing she always had an issue with. The only thing, however, that she was confident about, was her skin. Being brought up in a family who’s been in the beauty industry for over 20 years, she was always educated by her parents on how to best take care of her skin. At the tender age of 17, her fondest memory of beauty would be girls crowding around her in boarding school watching her do her nighttime skincare routine. Being able to help her fellow girlfriends take care of their skin grew her confidence, and without knowing it, she was supporting their confidence too. Adeline’s philosophy of giving back has transcended into the way we do things. At Zove, we’re committed to donating part of our profits to supporting educational programs in underprivileged communities, thereby supporting our mission of helping women boost their confidence.