Cogent Ventures

We create useful software that gets results
Cogent Ventures
Operating

Creating a business is a long journey and you’ll need friends who will be committed through both the good times and the tough times. Getting through the good times is easy, but the tough times are trickier. Before we invest, we like to work with you for a while so we can both decide if our values are aligned enough to get us through the tough times. We add value through what we’re good at. At its core, this is delivering great software with user experiences built to last. That might sound easy, but there are thousands of startup shipwrecks out there that prove it isn’t. If we build products for you, they’ll work. Period. Additionally, we can bring to the table experience with product management, fundraising, pitch decks, sales, pricing, modelling, marketing and growth strategies. These aren’t expertise we’ve learned in books, they’ve come from decades of doing – and sometimes failing. Your success is our success, so we always encourage investee business to fly the nest as soon as the moment is right. We’ll help your find your first tech hire and get to the point where you can stand on your own two feet.

Investments
Startup

ChargeFox

Startup

Fresho

Startup

Oculo

Images
Taken on 2017-12
Blog Posts
2nd February, 2022
Leading product management teams

Did you just get a promotion? Did your product peers go from friends, to being part of the team you ...

15th December, 2021
Continuous Delivery: Why are we still struggling?

Continuous Delivery and how organisations can push past the struggle to adopt it. Read Part 2 in our...

8th December, 2021
Applying the Competing Values Framework

In Part 2 of this blog post series we’ll go deeper into what the Competing Values Framework means wh...

1st December, 2021
How do we do better?

In order to get really good at something, it’s important to keep asking the question, "How can I do ...

24th November, 2021
Our adaptation to distributed working

Multiple variables such as roles, work requirements, locations, business and client needs, impact ho...

15th November, 2021
Download the 2021 Australia & New Zealand Product Teams Report

This is the second year we’ve published the Australia and New Zealand Product Teams Report, which pu...

10th November, 2021
Cogent Crew: Meet Bec

Welcome to the Cogent Crew series, where every month we’re inviting you to get to know a little more...

28th October, 2021
Mapping Team Effectiveness

Having worked with hundreds of product teams in organisations of many shapes and sizes, we’re in a u...

22nd October, 2021
Product managers and user research

As a Product Manager, I delight in how the collaboration of a product brain and a design brain will ...

7th October, 2021
Cogent Crew: Meet Mario

Welcome to the Cogent Crew series, where every month we’re inviting you to get to know a little more...

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Melbourne
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