Customer Lifecycle Marketing Executive at Safety Culture

Customer Lifecycle, Full-time Permanent, Sydney sydney marketing full-time
Description
Posted yesterday

SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.
 
An amazing opportunity has come up for a Marketing Communications Executive to join our growing Lifecycle Marketing Team in one of the world’s most exciting technology unicorns. 
 
Working closely with the broader marketing, product, and go-to-market teams, you’ll help us to reach our company goal of 100 million people using our products every day by coordinating and executing a variety of communications to engage customers and would-be customers alike. 
 
You’ll have a broad skillset, but first and foremost you’ll be an outstanding writer who’s passionate about helping customers understand the value of SafetyCulture's products and services. 
 
We are growing fast and looking for talented, self-motivated people that value collaboration, growth and learning to join our team.

Who you are:

Desirable:

A passion for learning, working with new tech (including AI tools like Claude) and curious about improving the way we work 

Experience with using Email platforms (ideally Customer.io or like-for-like platforms) 

Strong communication skills, written and verbal across various platforms and with internal stakeholders to champion a better customer experience Self-starter attitude with a growth mindset who can adapt to a fast-paced environment 

Strong attention to detail and a test-and-learn mentality 
Familiarity with product launch and feature adoption strategies

● A keen eye for design with the ability to create impactful imagery (ideally with Figma) 

Demonstrates the ability to translate technical or complex product concepts into engaging and easily digestible customer communications

● Some HTML experience or a very real desire to learn

What you'll do day-to-day:

Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.

You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools 

Maintaining and optimising lifecycle marketing content along the customer journey by synthesising complex solution workflows into existing programs.

● You'll partner with our lifecycle experts to architect strong marketing journeys on Customer.io which articulate the value of SafetyCulture's products, powering our marketing and product funnel 

Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns

● Supporting the broader Lifecycle team on a range of key business initiatives, including user engagement and marketing nurture programs