Creative Production Graphics & Copy Manager at THE ICONIC

Creative Content & Social, Sydney sydney product
Posted 23 days ago

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations. 

Working at THE ICONIC means joining a diverse and dynamic community of over 1,000 people working towards our purpose “create a better way for people to shop”. This diversity is at the heart of everything we do and gives real meaning in creating a positive impact in the world, from our ethical sourcing and sustainability strategies to our community engagement and diversity.

The creative team at THE ICONIC delivers disruptive brand and commercial campaigns, driving  growth and strengthening our exclusive position as Australia and NZ’s leading fashion and lifestyle destination. We curate our offering into inspirational content, turning shopping into a moment of discovery and joy.

We are currently on the look out for a Creative Production Graphics & Copy Manager to join our team. 

Within this role you will be responsible for leading our graphic design and copy team. With both management and hands-on skills, you will lead and mentor designers in the creation of marketing materials from ideation, strategy and concept through to delivery across all platforms. In this pivotal role, you will take ownership of our creative outputs, including daily, weekly and monthly workflow, and have the opportunity to drive the brand’s overall aesthetic – elevating our look and feel while helping us achieve business and marketing objectives. A digitally-focused role, you will create engaging and fresh art that supports our retail marketing endeavours across multiple platforms.   

About the Role...

  • Day-to-day management of our in house graphic designers and Zalora freelance team by overseeing creative output, providing leadership and mentorship for a high-performing team of designers in the end-to-end creation of multimedia marketing assets while supporting them to grow and develop their skills.
  • This is a hands-on graphic design role and you’ll be ideating and executing design projects for in-house and brand campaigns; designing and delegating to your team.
  • Review work and articulate constructive feedback to ensure brand consistency, design quality and that all creative elements from design and copy to photography and animation work holistically.
  • Be guided by our brand strategy and work with the Head of Creative to manage the design team in order to execute jobs successfully on deadline and to brief.
  • Working collaboratively with Creative leads to ideate concept and art direct photography and video shoots that tell relevant and engaging stories.
  • Take the creative lead on design briefs; ideate concepts, brainstorm and pitch ideas - encourage innovative thinking and new approaches.
  • Assist in the evolution and maintenance of the style guide for THE ICONIC brand.
  • Research competitors, trends, patterns and best practices, design inspiration and customer insights.
  • Supporting the team’s scalability through documentation, process improvement, interviewing and hiring, and encouraging effective & efficient creative practices.
  • Line management of copy lead 
  • Ownership of promo sign off 
  • Traffic management of team workload 

Key Skills, Knowledge and Experience...

  • 5+ years experience as an Senior Designer or Art Director creating a diverse range of content in the fashion/e-commerce field or agency with a fashion focus. 
  • Experience leading a team of creatives, and providing professional support and development for junior and senior designers.
  • A strong portfolio demonstrating your passion for creating high quality and diverse content.
  • Proficiency in the Adobe Creative Suite and prototyping tools such as Sketch, Figma and Invision.
  • The ability to brief creatives effectively to create beautiful and quality content, with demonstrated experience in commissioning illustrators, videographers and other creatives.
  • The ability to work collaboratively in a creative team environment.
  • Diligence to hit deadlines, and offer suggestions to streamline and improve team processes.
  • Is a process-driven and strategic thinker - keen to improve existing workflow and implement best-practice. 
  • Always strives to push the boundaries, with knowledge in current technologies and a keen interest in global design and fashion trends
  • A love for storytelling and creating media, with experience in production processes, technical treatments and the ability to prepare files for multiple platforms.
  • The confidence to try new things, and a passion for big ideas.


From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

  • Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
  • The learning  collective. Get your knowledge fix with our learning days & hackathons 
  • Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year 
  • Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
  • Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
  • Wellbeing. Access to our discounted gym memberships and wellbeing programs
  • People  first. Access to our Employee Assistance Program for you and your family
  • Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
  • Furry friend. We are a dog friendly office for anyone who wants to bring their fur baby to work.
  • Refer a friend. Enjoy a $4,000 referral reward for successfully referring someone to THE ICONIC!

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]