Digital Marketing Specialist at Plenti

Direct Marketing, Full-time, Sydney sydney marketing full-time
Posted 4 months ago

Who is Plenti?

Plenti is a fintech lender, providing faster, fairer loans through smart technology and outstanding
customer service. We are a dynamic and innovative business that is growing strongly. By continuing to deliver better customer value and experience we are taking market share from incumbent players in the personal lending, renewable energy and automotive finance markets.

We are a fast moving and ambitious organisation that seeks to bring in smart and capable people who can take ownership of their role to help the business continue to grow and thrive. With over 200 people based in Australia we are a small enough organisation that everyone can make a difference but we have very big ambitions that our passionate team are working to deliver.

Plenti is still a founder led business that began in 2014 and is now listed on the ASX with annual
revenue of over $200 million and a loan book over $2 billion.

We are looking for a Digital Marketing Specialist to scale our digital marketing campaigns for business growth. The focus will be to optimise the acquisition funnel to grow sales.

Reporting to our Growth Marketing Lead, you will be capable of taking the initiative and able to work independently. You will be used to getting things done and be open to trying new things, testing and learning with everything you do.

We’re a small team so you’ll not only work closely with the sales and product team across all aspects of the marketing mix but also have exposure to all levels of the organization.

About you

You're a technical person who likes to spend time on the tools and understand the importance of developing and actioning SEO content creation/marketing and running paid media campaigns (Search, Social, Affiliates) to drive business results. You're eager to drive growth with everything you do and work directly with your team members and internal stakeholders to get the job done. Whilst you may not have hands-on experience across all channels, we’d still like you to apply if you're weak in a couple of areas.

Finally, you thrive under pressure and know how to allocate your time and the time of others to ensure the most important actions are taken to deliver true value. 


•Develop and implement comprehensive SEO and content strategies for the website.
•Own and manage the website for content, linking, and other factors to improve SEO positions in target keywords and recommend changes to website UX.
•Great communication and copywriting skills.
•Familiarity with A/B testing, user segmentation, and campaign optimisation techniquesExperience with analytics and expertise in using data to inform marketing strategies.
•You will own and manage the website to develop the product page designs and creatives with responsibility for driving conversion rate optimisation.
•Plan and execute all digital channel activity including paid search and affiliates, either directly or working with agency partners and key contractors.
•Provide reporting and analysis to senior management on the various growth initiatives you manage and progress against sales targets.

Your Profile

•2+ years experience in the digital marketing space with proficient knowledge across multiple digital marketing tactics.
•Proven track record of growing acquisition through executing strategy, new ideas and persistent experimentation to deliver results.
•You are data-driven, detail-driven and technically enthused.
•Strong analytical skills and ability to solve complex problems in an organized way.
•Experienced with marketing and tech tools (Google Adwords, Meta, Google Analytics, Tag Manager, Lookerstudio).High energy, can-do attitude with willingness to do what it takes to get things done.

What can we offer?

In return, you will enjoy a supportive and innovative work environment. We offer a hybrid work environment with WFH days, flexible working hours, volunteer leave and education leave to develop your skills. We also have monthly social events, office snacks, company Townhalls to connect and D&I initiatives and events.  

This position is not eligible for relocation assistance or undertaken remotely.

What's life like at Plenti?

Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can “make it happen” and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then come help us reshape Australia’s financial eco-system for the good.

In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer hybrid work with WFH days, flexible working hours and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to connect. 

Plenti is committed to a diverse and inclusive workforce. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know any reasonable adjustments you may need during the interview process so we can accommodate you.