Customer Lifecycle Marketing Manager at Hipages

Marketing, Sydney sydney marketing
Posted a month ago

About the role:

A fantastic opportunity for a Customer Marketing Manager to join the hipages team is now available. In this role you will be empowered to re-shape how hipages engages our tradies by creating seamless and personalised experiences on and off platform. Your purpose is to establish and maintain tradie usage habits across the hipages end-to-end platform, from connecting with customers, managing jobs through to taking a payment from customers.

In addition to designing and executing personalised lifecycle journeys and triggers across the engagement flywheel, you will have the opportunity to reimagine how we use content to maintain engagement and add value to a tradies experience.

This role will report into the Senior Customer Marketing Manager (Tradie) and will also have the opportunity to contribute to X-functional team objectives.


  • Competitive salary, benefits and perks, plus equity via our Employee Share Program
  • Work from home with a 50/50 hybrid working model
  • Inhouse Talent Development team to support your personal career growth 
  • Influence and drive change working in collaborative and supportive cross-functional teams
  • Flat organisational structure with C-Suite access as you contribute to business strategy within the tradie ecosystem

How you will add value:

  • Work with the Senior Customer Marketing Manager (tradie) to develop the strategy, plan and prioritisation initiatives
  • Identify and validate new engagement and retention initiatives that deliver on X-functional and Marketing team OKRs
  • Optimise/Re-imagine/Build tradie lifecycle programs through an iterative, test and learn approach
  • Analyse customer research and data to identify tradie pain-points and aha moments that maximise commercial opportunities or highlight key areas for review
  • Know the tradie hipages product experience as well as the needs of tradies to inform your decisions and identify opportunities 
  • Drive continuous improvement and measure incrementality of your work through experimentation frameworks and methodologies 
  • Bring to life your knowledge of CX and digital copywriting principles to ensure comms and product experiences are designed to maximise engagement and drive desired behaviours 
  • You will be a key owner of the tradie Braze instance (our marketing automation platform), with a focus on executing personalised lifecycle experiences across email, push, in-app, SMS plus more.

About you:

  • Tertiary qualifications in relevant discipline
  • Minimum 3 years experience in a similar commercially focused Customer/Lifecycle/Data Driven Marketing role. You may come from SaaS/Tech/subscription business, but if you are a Consumer Lifecycle and data-obsessed marketer, we want to hear from you
  • Exposure to any of the following Marketing Automation tools (Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, etc).
  • Experience or exposure to working with a cross functional team
  • Experienced with experimentation methodologies and frameworks 
  • Ability to take stakeholders on the journey and form a narrative around your work
  • Laser focussed on key metrics and the ability to speak to the numbers including the impact your work
  • Hunger to learn and grow

About the company:

We are an Australian-owned, ASX-listed tech company and the leading online tradie marketplace in Australia. Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, hipages Group operates via three technology-enabled platforms; hipages, Tradiecore, and Builderscrack (NZ) with over 300 team members across Australia, China, Philippines and New Zealand. 

Take a look inside our home:

Ranked Top 3 in Best Places to Work in Australia for the past three years, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment:

  • Close-knit diverse family of bright, respectful, collaborative members who love to solve problems and jump on new opportunities
  • Strengths based organisation with in house coaching to help you leverage what makes you special
  • Holistic wellbeing focus with EAP access, meditation room, daily bottomless continental breakfast, fresh fruit and snacks and diversity initiatives and celebrations
  • Inspiring office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas
  • Social connection focus: Friday socials, 2x big company parties per year and regular and fun teaming activities - we work hard but play hard too!

We value Diversity:

Innovation & Collaboration are core values at hipages, and are impossible to cultivate without a diverse and inclusive team. We don't expect you to be an expert in all areas, we’re more interested in who you are as a person, a team member and a leader.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role we encourage you to apply, we would LOVE to hear from you! 

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

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