hipages Group is a proudly Australian ASX-listed tech company, and our platform is the number one way for homeowners and tradies to connect for all things home improvement. Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, we are powered by a 350-strong team across Australia, New Zealand, the Philippines and Vietnam.

Certified as a Great Place to Work, and recognised by WORK180 as #1 Employer for Women, we offer meaningful, impactful work, collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment.

Why join our Marketing team?

• A clear company purpose and a STRONG brand 
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program

About the role:

Lead hipages’ acquisition across Tradie and Consumer marketplaces, driving growth through paid, organic, and AI-powered strategies. Own three cross-functional teams (Marketplace Growth, Core Acquisition and Generative Engine Optimisation (GEO)) and deliver scalable, efficient, and future-ready user acquisition through innovation, data-led optimisation and continuous experimentation.

How you will add value:

• End-to-End Acquisition Ownership: Full accountability for all marketing, product and AI-driven activities that acquire new tradies and consumers efficiently.
• Functional Team Leadership: Lead core teams across SEO, SEM, Growth Product Management, Acquisition Analytics and Generative Engine Optimisation.
• Generative Engine Optimisation (GEO):
  • Explore and lead new acquisition opportunities across AI-powered search, LLM platforms, and AI-native content engines.
  • Build discoverability strategies for emerging AI ecosystems (e.g. ChatGPT plugins, Gemini search, AI co-pilots, vertical-specific AI tools).
  • Pilot, measure and scale AI-native growth tactics in collaboration with SEO, Product and Brand teams.
• Marketplace Growth Squad Leadership: Drive fast-paced experimentation and innovation within agile growth squads aligned to quarterly OKRs.
• Channel Diversification: Extend acquisition efforts beyond SEM and SEO into emerging paid and organic channels such as paid social, affiliate marketing, partnerships, referrals and AI-driven ecosystems.
• Data-Led Decision Making: Build and maintain an integrated acquisition data stack across Salesforce, GA, Zuora, advertising platforms and generative engines.
• Forecasting and Budget Management: Own acquisition forecasting, budgeting, target setting and reporting.
• Cross-Functional Collaboration: Work closely with Product, Sales, Operations, CX and Brand to optimise end-to-end user journeys and acquisition funnels.

About you:

• 8+ years in acquisition, growth marketing or product-led growth roles within digital businesses (SaaS, marketplaces or B2B2C strongly preferred).
• Proven leadership experience across cross-functional squads and specialist acquisition functions.
• Deep understanding of both traditional acquisition channels (SEO, SEM, CRO, PLG) and emerging AI/generative technologies.
• Highly analytical and experimental, with a strong bias for data-led growth.
• Bachelor’s degree in Business, Analytics, Marketing, Product or a related field.
• Experience launching AI-driven or LLM-optimised acquisition initiatives is highly desirable.

Take a look inside our home:

Offering an inspirational ‘home away from home’, our commitment to being a Great Place to Work means you will feel comfortable being your authentic self and get to do your best work everyday. Our medium company size means you get the best technology and tools to work with AND get to directly contribute to our product, service and/or customers. Our investment into continuous career development for everyone and a coach-style of leadership means a huge 85% of our team report they consider their direct leader ‘a great leader’!

Sounds good? Wait, there’s more! We also provide:

• A close-knit, diverse, respectful, collaborative teams that love to solve problems and jump on new opportunities;
• Agile, cross-functional teams who value teamwork - from Hackathon to team off-sites, to product roadshows, you get to experience it all;
• Competitive salary and benefits (including additional paid leave for birthdays, volunteering, service anniversaries and parental leave), plus our Employee Share Ownership Program means we’re all owners of hipages;
• Daily continental breakfast, fresh fruit and healthy snacks;
• Inspiring home-away-from-home office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas;
• High-touch personalised investment in your continuous career development;
• Social connection focus: Friday socials, company events and regular and fun teaming activities -we work hard but play hard too!

We prioritise Diversity:

Innovation & Collaboration are two important core values at hipages which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and/or a leader. We have been endorsed by Work180 for our commitment to advancing women’s careers and are proud of our diversity of cultures, age span and sexual orientation/identification. 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role and the hipages team, we encourage you to apply, we would LOVE to hear from you! 

We are a Circle Back Initiative Employer – we commit to respond to every applicant.