About Us:
Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation. Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
The Position:
Our highly creative and strategic Senior Creative Manager leads all brand storytelling, campaign direction, and creative production across social, e-commerce, and marketing channels. They ensure every piece of content — from homepage tiles to socials — feels visually elevated, trend-driven, and socially relevant, while driving commercial outcomes and brand growth across Australia, the U.S., and global markets. The ideal candidate will combine a strong sense of fashion trend forecasting, digital storytelling, and ecommerce creativity with exceptional project management and leadership skills.
Creative Direction & Brand Identity
Own and evolve the brand’s creative DNA, ensuring a consistent aesthetic across all channels.Translate business priorities and seasonal product direction into clear creative concepts for each campaign.Partner with the Design, Buying, and Planning teams to align visual storytelling with key product focuses (e.g., event dressing, beach to bar, or siren).Maintain an agile creative mindset that allows rapid turnaround of content.
Campaign & Content Creation
Oversee end-to-end campaign development — from moodboards to shoot execution and post-production.Direct and approve all campaign shoots and e-commerce assets.Manage creative execution for homepage tiles, navigation banners, EDM imagery, and digital ads.Work closely with the social team to create scroll-stopping video content and storytelling series that hero product and personality.
Leadership & Team Management
Lead and mentor a Creative Team of stylists, photographers, graphic designers, and coordinators.Foster a fast-moving, collaborative culture that celebrates creativity, accountability, and commercial awareness.Partner with Social, PR/Influencer, and Product teams to ensure creative cohesion from product drop to campaign rollout.Provide clear direction, feedback, and approvals to maintain brand consistency and high visual standards.
Brand Consistency & Innovation
Evolve and protect brand guidelines across all visual touchpoints — website, email, paid, social, and packaging.Champion innovation and experimentation (e.g., CGI, AI imagery, AR filters, new shoot formats).Lead creative testing — analysing performance of visuals and iterating based on what drives engagement and conversion.Ensure creative reflects a social-first mindset, balancing brand aspiration with approachability and fun.
Project & Budget Ownership
Manage all creative production budgets — campaign, studio, post-production, and freelance.Prioritise workflow and deadlines for campaign and e-commerce calendars.Ensure efficient resource allocation to maximise creative impact per dollar spent.Collaborate with leadership on quarterly and annual planning for creative spend vs. revenue goals.
Are you the person we are looking for?! Click apply to find out more!
