At Koala, our mission is to deliver better furniture experiences, designed with the world in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.

Why we have this role @ Koala

We are looking for a passionate, collaborative and highly motivated content marketer to join our ambitious Growth team. In this role, you will be responsible for telling Koala’s stories across touchpoints -   from world class, thumb-stopping social performance content all the way through to iconic brand building. 

As the Content Strategist, you will deliver a cohesive, audience first & data driven content strategy across all customer facing platforms to drive engagement, lead generation and conversion. You will also work in close collaboration with the Growth & Creative teams to create content that is optimised for platform & audience-first performance, aligning with overall marketing objectives. You will develop and own the ongoing content test & learn schedule,continuously improving content performance in key channels including Meta, TikTok, YouTube & Onsite. 

If you are passionate about content marketing, this role offers an exciting opportunity to be an integral part of Koala’s next chapter.

Requirements

What key responsibilities does this role have @ Koala?

Strategy & Planning

• Define and execute Koala AU's customer acquisition content strategy, aligned with OKRs
• Lead target audience segmentation, collaborating with marketing and product teams to map needs, preferences & behaviors through research & analytics
• Develop testing frameworks and optimization plans across all content initiatives

Content Development

• Create insight-driven, channel first briefs across key channels:
• Paid Social (Facebook, Instagram, TikTok)
• Video (YouTube Ads, Organic YouTube)
• Organic Social (Instagram, TikTok, Facebook)
• Written Content (Blog, Landing Pages)
• Email Marketing (CRM)
• External Content (PR, Partnerships)
• Ensure all content embodies Koala's distinctive humorous tone while addressing audience pain points and converts customers.
• Collaborate with creative teams (designers, videographers, copywriters) to maintain brand consistency

Channel Management

• Own and optimize the content calendar across all platforms
• Work with channel owners and performance marketers to align content with performance goals
• Maximize content reach and engagement through strategic promotion and distribution

Performance & Analytics

• Monitor campaign performance using Google Analytics and other tools
• Track and report on key metrics (traffic, engagement, leads, conversions)
• Drive continuous improvement through data-informed optimization

Ideal background…

• Bach degree in Communications, Marketing or similar
• 4 - 6 years proven experience as a content marketer or similar role
• Portfolio showcasing successful content campaigns
• Strong copy writing and editing skills with a very high attention to detail
• Proficiency in audience analytical tools (Google Analytics, SEMrush, any other tools used)
• Strong understanding of content performance techniques & testing methodologies in all content platforms (social media, youtube CRM, Ad performance etc)
• Creative thinker with a strategic, data-driven mind-set
• Strong project management & organizational skills
• Team player who thrives in working with a collaborative environment

Benefits

Treehouse Perks and Privileges…

Koala is only great when its employees are happy — and we’re one happy bunch! 

• WFB/Hybrid working - We’re mixing it up with a couple of days back in the Alexandria Treehouse (office) and work from bed/home (WFB); we want you to do your best work the way that works for you, including from anywhere on the globe (T&Cs apply)!
• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced. 
• Tuesday lunches, Monthly barbies, socials and stocked kitchen - With an emphasis on healthy, local and organic produce.
• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam. 
• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. 
• Short and long-term incentive plans ensure you benefit as Koala succeeds!  
• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough  So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding,  1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball.  Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.