About the role:

Over the last five years alone, the hipages brand has seen significant growth. With a new and improved product offering, a meticulously crafted brand strategy now in place as well as a refreshed visual expression, we are ready for an experienced, creative, energetic and data-driven brand marketer to identify the next big opportunities and lead our brand to further growth. In this full-time 12 month maternity leave cover, you will be reporting to the Head of Brand & Communications and own the execution of our brand strategy throughout owned, paid and earned channels.

How you will add value 

• With your analytical skills, experience and deep audience understanding, lead the development of brand plans and KRs.
• Develop and execute integrated campaigns that increase relevant brand health metrics while driving key business outcomes across both sides of our marketplace.
• Be responsible for the measurement and reporting of the performance of campaigns, assessing against goals and revising the plan as needed, including leading the development of bi-annual brand research to track campaign efficiency, report on results and optimise activities.
• Own our relationships with our creative, media, PR, and research agency.
• Manage your budget, including building the budget and ROI reporting.
• Be the guardian of our brand by defining, refining and embedding it internally and externally.
• Put emphasis on your self-development and learning as well as consumer behaviour, market trends and competition activity and let this knowledge influence your decisions.
• Mentor and support the development of our Assistant Brand & Communications Manager.

About you:

• Demonstrated experience in brand management, working on brand growth or challenger brands, large scale brand campaigns and budgets, managing media plans and coordinating with external agencies.
• Demonstrated success growing brands through earned, owned and paid channels.
• Deep knowledge of the local media landscape including social platforms.
• Experience in growing tech brands or online marketplaces highly regarded.
• Experience with B2C and B2B brands a plus.

About the company:

We are an Australian-owned, ASX-listed tech company and the number one preferred way for homeowners and tradies to connect. Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, we employ over 300 team members across Australia, New Zealand, Philippines and Vietnam.

We have been recognised as a Great Place to Work in Australia and endorsed by Work180 for our commitment to advancing women's careers. 

Take a look inside our home:

Ranked #3 in Best Places to Work in Australia for the past 3 years, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment:

• Close-knit diverse bunch of bright, respectful, collaborative members who love to solve problems and jump on new opportunities
• Strengths based organisation with in house coaching to help you leverage what makes you special
• Holistic wellbeing focus with EAP access, meditation room, daily bottomless continental breakfast, fresh fruit and snacks and diversity initiatives and celebrations
• Inspiring office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas
• Social connection focus: Friday socials, 2x big company parties per year and regular and fun teaming activities - we work hard but play hard too!

We value Diversity:

Innovation & Collaboration are core values at hipages, and are impossible to cultivate without a diverse and inclusive team. We don't expect you to be an expert in all areas, we’re more interested in who you are as a person, a team member and a leader.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role we encourage you to apply, we would LOVE to hear from you!

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

#LI-DS #LI-Hybrid