Digital Marketing Campaign Specialist at The Catch Group

Retail, Marketing, Full-time, Bentleigh East, Victoria, Australia marketing full-time
Description
Posted 26 days ago

Catch is embarking an exciting period of growth, as our business grows so does our team, we are seeking a Digital Marketing campaign Specialist to support the Catch’s Marketing operations function.

Reporting to the Customer Lifecycle Manager you will work with the Marketing team to lead end-to-end campaign management within the Customer Lifecycle strategy to support key business objectives and revenue growth. The focus of the role will be on the creation and development of market-leading lifecycle campaigns to acquire prospective customers, retain new and existing customers, and win-back churning customers.

What you’ll be doing

What does a normal day in the life of a Digital Marketing Campaign Specialist look like?

Well… no two days at Catch are alike, but you could probably expect your typical day to include some of the following things:

  • You will work closely with the Customer Lifecycle Marketing Manager to ideate B2C marketing campaigns
  • Implementing new initiatives, targeting audience segments to successfully deliver effective campaigns
  • Conceptualising, content briefing, obtaining feedback, stakeholder briefing, testing, segmentation, and post-campaign analysis/reporting
  • Managing digital assets and campaign building while applying best practices to continuously test and identify new ways to improve campaign performance.
  • Formulating marketing tactics focusing on sophisticated segmentation and optimising campaign timings to support incentives and offers.
  • Monitoring campaign performance and reporting
  • Presenting findings and campaign milestones, implementations and effectiveness using data and insights in weekly reporting analyses.

Requirements

What you’ll bring to the role

We are looking for a motivated, results-driven marketer with proven experience in driving medium - to large-scale campaigns.

  • 2 years digital marketing experience involving multi-channel campaign delivery across email (direct marketing channels), social, and display advertising
  • B2C experience working with an online retailer or e-Commerce company
  • Ability to draw meaningful insights from data and identify areas of marketing opportunity and actions
  • Basic HTML coding skills
  • MarTech knowledge – prior experience with Responsys, SFMC or Emarsys platforms will be highly desirable
  • Excellent organisational and stakeholder presentation skills
  • Strong attention to detail

Benefits

Benefits

We have a fantastic work environment and culture here at Catch. We provide our passionate people with:

  • An organisation that is experiencing exponential growth
  • A vibrant, talented and passionate marketing team who support and collaborate with each other
  • An organisation that truly does what some call ‘work/life’ balance
  • Employee benefits like discounted gym membership, free parking, access to the Kmart group employee benefits, free breakfast, in house learning and development, monthly lunches plus loads more…

About Catch

Back in 2006, Catch set out to shake up Australia’s online retail landscape. We’ve come a long way since!

We’re not just one of the country’s top eCommerce players, with a proven track record of growth, an award-winning digital platform and second to none customer experience offering. Behind the scenes, we’re a world-class team of creatives, strategists, developers and innovators, and we’re on the hunt for like-minded people to jump on board.

We don’t play by the rules. We push boundaries. We think big. We stay curious and driven. Together, we embrace challenges and learn new things. All this, for one purpose: to provide our customers with an amazing online shopping experience, every day. And we’re just getting started…

At Catch, we welcome all applications and screen them without attention to race, age, beliefs, sex, orientation, gender identity and disability.