Content Marketing & SEO Specialist, Global at Practice Ignition

Full-Time, Marketing, Sydney, New South Wales sydney marketing full-time
Posted 5 months ago

Who we are:

Have you ever engaged an accountant or financial advisor and felt a little unsure in what you were purchasing? Practice Ignition is the world’s first client engagement and commerce platform for professional services businesses, with a key focus on financial services. We are on a mission to transform the way people do business together, sparking long-lasting relationships by putting businesses and their clients on the same page from the start. More clarity and less ambiguity for both sides. Win-win.

We are a high-growth, global SaaS organization with employees in Australia, US, Canada, UK, South Africa, New Zealand and the Philippines. 

About the role:

Practice Ignition is seeking a passionate and experienced Content Marketing & SEO Specialist, Global to help accelerate our Organic Search acquisition across our global markets to help scale our global customer growth. This role can be based anywhere in Australia.

Reporting to the Director of Digital and Organic, the ideal candidate will possess a strong, data-driven SEO foundation with exemplary, end-to-end Content Marketing skills, including strong editorial and copywriting production abilities for both Marketing web pages and blog articles, and proven experience with launching high performing Content Marketing distribution strategies and tactics. 

What your day to day will look like:

  • Assist with management of freelance writers and relationships with content creators; provide constructive feedback to improve future work
  • Review and copy-edit freelancer/content agency work; in accordance with our in-house style guide/tone of voice for both Marketing web pages and blog articles
  • Consult with the Director of Digital and Organic on creative and progressive writing tips, as well as any updates on SEO and Google algorithms
  • Assist with content publishing using our CMS
  • Page analysis - Identify high-value pages for link building initiatives + backlink analysis
  • Optimization of all new and existing blog content, landing pages, and video
  • Perform high-quality and effective outreach as part of backlink strategy
  • Keyword Research review
  • Google Search Console, SEMRush and Dragon Metrics analysis
  • Creating bespoke metadata, including title tags, meta descriptions, header tags and image alt tags. 
  • Closely monitoring and reporting on SEO and Content performance for digital properties, including our Marketing Website and blog. 
  • Providing URL recommendations for new webpages, including vanity URL suggestions
  • Supporting content localisation efforts with regional demand generation team
  • Creating as needed guidelines for content SEO (for instance how your domain name affects your SEO)
  • Actively collaborate with specialists and account strategists to align content SEO efforts with other ongoing marketing and SEO initiatives

What you need to succeed:

  • Minimum of 3 years of SEO Content experience required
  • Experience in B2B Content Marketing
  • Must be a team player that is also comfortable working independently
  • Experience with Google Analytics, Google Search Console, SEMRush / similar tools
  • Up-to-date with the latest trends and best practices in SEO
  • Experience with the Keyword Planner tool or Dragon Metrics is a plus
  • Knowledge of how SEO and SEM channels work together is a plus
  • Excellent command of the English language and strong copy-editing skills
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

Why join us:

  • Founder led, global SaaS organization, in hyper growth mode and scaling fast 
  • We work without ego in a collaborative, open and transparent work culture
  • Competitive salary and employee stock options from day 1
  • 20 days accrued annual leave/vacation, along with 10 days of wellbeing days to take care of yourself and/or loved ones
  • Annual education allowance to support your professional growth
  • Curious and smart coworkers who won’t back down from a challenge
  • Employee recognition program
  • Quarterly wellness allowance to spend on your wellness and what this means to you
  • Paid subscription to Headspace
  • Home office reimbursement
  • Personal tax return assistance - after all, we are in the accounting business!
  • Paid parental leave 
  • An extra paid day off to celebrate your birthday, alongside volunteering leave 
  • Monthly virtual social events

Company Values:

We are better everyday

We work without ego

We are smarter together

We hero our customer

Practice Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Practice Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact [email protected]