Product Marketing Manager at Simply Wall St

Computer Software, Full-time, Australia marketing product full-time
Posted a month ago


Transform the way everyday people around the world invest, by empowering them to understand complicated financial data and make better, non-emotional decisions.


  • Work at a profitable, global, B2C SaaS startup;
  • We have almost 4 million users, across 170 countries;
  • Small team and flexible environment making it easy to rapidly iterate;
  • Work with a product customers love: 4.5* Trustpilot Reviews.
  • Join a diverse team from Atlassian, Safety Culture, Deputy, eBay, Ansarada, Airtasker & more!


As the first Product Marketing Manager in our growth function, you will own customer messaging across our user journey and product lifecycle, and lead go-to-market strategy for new products, ensuring that the right customers are getting the right message, through the right channels.

Additionally you will also be responsible for driving post-launch marketing programs for sustained product growth. The ultimate goal of this role is to drive adoption and usage of both our existing and new products and features.


  • Our team is small, 45 people, but growing to 60 this year. You’ll work cross-functionally with product management, content strategy, data-science, design, and leadership
  • Be responsible for activation and retention metrics.
  • Lead global go-to-market strategy and execution for product and feature launches, ensuring that all teams are on-message and maximizing each and every channel
  • Execute, monitor and optimise automated customer messaging campaigns across the funnel from onboarding to activation, retention, reactivation and resurrection.
  • Design and implement complex customer segments, omnichannel messaging workflows, and scalable messaging content.
  • Segment our customers, identify their needs and how our products will meet those needs
  • Drive post-launch marketing programs for sustained product growth
  • Be accountable for product adoption and demand forecasts across channels
  • Put together competitive analysis and drive differentiation in the market
  • Develop key marketing and product messagings that resonate with our target customers and communicate to them at the right place at the right time across channels such as email, in-app, and push notifications.
  • Monitor and analyse the performance and impact of the campaigns in order to optimise them and identify new opportunities for future programs.
  • Be a strong leader, customer champion, creative thinker and problem solver.


  • Previous experience in a product marketing or lifecycle marketing role from a software company shipping products.
  • Experience with email marketing, marketing automation and customer engagement software such as Sendgrid and Braze (or the equivalent - CustomerIO, Vero, Iterable, Insider, WebEngage, etc.).
  • Experience with product adoption and user onboarding software like AppCues, Pendo, UserPilot is a plus.
  • Superb written and oral communication skills, and ability to break down complex concepts so that they’re clear, digestible and easy to understand for our users and internal teams.
  • Have customer and product at heart and data in mind to make data-informed decisions that improve product adoption, platform retention and user satisfaction.
  • Qualitative analytical ability and familiarity with A/B testing
  • Strong organizational skills
  • Strong relationship building skills and ability to work cross-functionally


  • Dedicated GSD (Get Sh*t done) Days: No meetings, so more time for flow!;
  • Flexible Remote-First: Some core hours but work when & where you are most productive around family or life;
  • Competitive Base Salaries: We are a startup but we don’t underpay;
  • Parental Leave Policy: With a supportive return to work plan;
  • Equity (ESOP) in the business: Everyone owns our success;
  • Learning & Development Fund: We invest in your growth;
  • Share Club: We provide cash for you to invest & regular sessions to learn from the team.
  • Office & Equipment: Choose your own laptop. Standup desks. Rooftop quiet space.
  • Monthly Social/Team Events: Like cooking, paintball, manga sketching, Hackathon:
  • Dog-Friendly Office: We love dogs, they make everything better!
Want to hear more? Hear from our founder -