We provide a completely new way to invest in the stock market, we make it easy, understandable and enjoyable. We do this by visualising companies. The most daunting aspect first-time investors face when entering the market can be choosing the most appropriate stock to buy, particularly if the user is unfamiliar with complex tables and dense financial reports. Simply Wall St sought to address this by presenting stock data in a new, visual format, one that can be easily appreciated by the new investor and veterans alike. The result is the Snowflake, a graphical interpretation of live stock data, which with once glance provides insight into the most relevant aspects of the investment. The company is backed by AWI Ventures, a Sydney-based accelerator program focused on financial applications and systems.